Don’t go there, just spread the word about who is doing what in the background of the Olympics…

The image on the right appeared in the freebie METRO on May 3rd. It shocked me at the time, even though I was sort of prepared for a false flag attack.Missiles since the beginning of May

For anybody who dares  think the unthinkable and to imagine the unimaginable now, it won’t be a surprise that American media are prepared for NOT transmitting live what is happening at the Olympics in London.

If you are still waking up to the ruthlessness of possibilities, do click and read on:

NBC Olympics’ Opening Ceremony Tape Delay: Stupid, Stupid, Stupid

If you were paying attention to Twitter today, you were probably met with two conflicting sides of the 2012 Olympics Opening Ceremony. On the one hand, you had those who were on the ground (or who had access to the live stream somehow — more on that later), and those who were bitching about not being able to watch the ceremony live.

While most of the rest of the world — or at least Europe — was watching the ceremony live, U.S. audiences were held hostage by NBC, which holds the rights to the games here. Rather than broadcasting the biggest event of the Games live as it happened, NBC decided it would air the ceremony on a tape delay, to capture a larger overall audience.

Now, tape delays are nothing new, but they do seem archaic at a time when online video and social media bring an air of immediacy to live events. The existence of the NBC Olympics Twitter account is evidence of this, but the account seems totally misused in this case: NBC live tweeted the whole ceremony, with no apparent sense of irony around the fact that its target audience couldn’t actually watch the events it was describing. Instead of building excitement around the ceremony, and engaging with its viewers, all NBC ended up doing was frustrating its audience — the people who care most about watching the thing.

So really, how bad was NBC’s strategy around the U.S. broadcast of the 2012 Olympics Opening Ceremony in London? So bad that Mark Benioff, chairman and CEO of, and someone who should really fucking know better, tweeted out a link to a pirated live stream of the ceremony taking place in London. (Ironically enough, he was tweeting about the appearance of Sir Tim Berners-Lee, creator of the World Wide Web, that magical thing which made the pirate stream available to the rest of us.)

< – snip – >


1 Comment

Filed under Internet Media, Mainstream Media, NBC, TechCrunch

One response to “Don’t go there, just spread the word about who is doing what in the background of the Olympics…

  1. Pingback: This long pause in blog entries brought to you by #London2012 » ShazzerSpeak

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s